The Neuroscience Behind Infectious Commercial Jingles and TV Theme Songs

Why do certain TV jingles stick in our heads long after the commercial ends? In this class, we will explore the science behind earworms—those catchy tunes that replay in our minds, sometimes for days. We’ll delve into how advertisers use music and repetition to create memorable jingles that trigger strong emotional connections with brands. Examining famous jingles and their psychological impact, we’ll explore topics such as memory retention, the brain’s response to music, and how melody and lyrics combine to make a lasting impression. Whether you’re humming “Like a good neighbor, State Farm is there” or the catchy Intel tune, this class will give you a deeper understanding of the neuroscience behind jingles that just won’t quit! Warning: Attendees may leave with a jingle stuck in their head.

Murray Norcross, M.D., M.P.H., is a 30-year career U.S. Navy medical officer and family physician who has served in the Cold War, Operation Desert Storm and the Global War on Terror. An eyewitness to many historic events of the past 30 years, Murray served two staff tours in Washington, D.C., deployed in support of several Joint Task Forces, and was stationed overseas for six years, split between Bahrain and Japan. Murray holds master’s degrees in international relations, public health and health care administration. He is an avid photographer, writer, researcher, artist and lifelong learner.